So, you got a new prospect, and you think this is the one! It’s a nice family sized home with plenty of amenities, a beautiful backyard, and a wrap around porch that looks like it came straight out of a movie. You really think this is the one! You really want it to be at least, but you aren’t sure if the prospect is sold on you being their agent. What do you do? Remember, usually there is only about a 5-7% chance to get a response back from your follow up email, a 30% chance for a follow up call, and a 75% chance of getting the lead to go with you if you meet them face to face. Timing is everything when it comes to locking them in as clients.
It is very important to introduce yourself as a realtor. You are dealing with a very important financial decision for the client and they must feel comfortable with you. An introduction is a vital part of the trust building process.
This step is important because it keeps you top of mind with potential clients. After you’ve stopped by to introduce yourself and say hello, don’t let them forget your face or more importantly, your name. A thank you card is a strategic way to follow up and be remembered.
Distributing neighborhood updates to potential clients is another great way to be remembered. Showing prospective clients the potential sales figures for the home along with educational information about the neighborhood let’s them know that you are knowledgeable, helpful, and consistent. Big decisions take time; make sure you keep the reminders flowing!
Email is still the most time efficient and effective follow up tool. Send them housing market updates, pricing changes, neighborhood event flyers, recommended restaurants in the area, and anything that they may find relevant and helpful.
So you finally got them to list their property with you. Start the listing off right with hosting four open houses in the first four weeks so your client can see you are putting in the work to sell their home in a timely fashion. Do what you do best and get your client the best deal possible. With great deals, come great referrals.