Home buyers and sellers have changed a lot in the last few years. Do you know who your clients are? The National Association of REALTORS’ annual survey gave us a snapshot of 2019 home buyer and seller trends.
Snapshot of Buyers
- Average age: 47
- Median household income: $93,200
- Living situation: 61% married; 17% single females; 9% single males; 9% unmarried couples
- Demographics: 84% white; 7% Hispanic; 5% Asian; 4% African American; 3% other
- Average length of house hunt: 10 weeks (touring a median of 9 homes)
- Primary reason for purchase: Desire to own a home
- Most common house type purchased: Detached single-family home, 1,850 square feet, three bedrooms, two baths
- Median cost of home purchased: $257,000
- Most common method for finding real estate agent: Referral from friend, neighbor, or relative
Snapshot of Sellers
- Average age: 57
- Median household income: $102,900
- Living situation: 72% married; 16% single females
- Tenure in the home: 10 years (up from 6 years from 2001 to 2008)
- Median length of time on the market: three weeks
- Price sold: Median of 99% of the list price
- Median equity: $60,000 higher than what owner originally paid at purchase
- Incentives for buyers: 34% offered incentives, such as home warranty policies or assistance with closing costs
- Most common method for finding a real estate agent: Referrals from friend, neighbor, or relative, as well as repeat business
- Sellers’ high-priority tasks for agents: Market the home (21%); sell the home within a specific time frame (20%); price the home competitively (19%); help fix the home to prepare it for sale (16%); and find a buyer (13%).
From the NAR’s annual survey of home buyers and sellers, 5 key themes emerged. View our infographic below to see what those key themes are. The NAR has been providing an in-depth analysis of home buyers and sellers since 1981. This year’s report is based on surveys of more than 5,800 consumers.
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