• December 6, 2017
  • News

Five Tips To Improve Your Marketing Strategy

Are you a Real Estate Agent or a Mortgage Lender looking for marketing ideas?

Before coming up with any kind of marketing plan or strategy for yourself, it is important to first remember the purpose of marketing in general. Marketing is the process of educating consumers on why your product or service is better than your competitors. Your plan and techniques should all have the primary purpose of encouraging your audience to do business with you. In this article, I will share some tips on how you can improve your marketing plan.

Video

 

It is no surprise that video marketing is on the rise. According to a hubspot article, 54% of consumers want to see videos from companies they follow in comparison to email newsletters (46%) or images on social media (41%). They also reported that video content was the most memorable (43%) compared to images (36%) and text (18%). With low cost digital tools like Biteable and Powtoon, you can easily create short & effective marketing videos that will help you communicate messages that can resonate with the customer.

Testimonials

 

What better way to encourage your audience to do business with you than by using actual evidence? Sharing a real experience of your customers on your social accounts will prove that you can deliver on your guarantees. Reading a positive review builds trust in the customer about the credibility of your service. According to Nielsen research, “92% of people will trust a recommendation from someone they know and 70% of people will trust a recommendation from someone they don’t know who posted an opinion online.” With free online design tools like Canva, it is easy to turn a positive testimonial or review into effective social media content.

Blog

 

Having a blog gives you the opportunity to drive traffic to your website and establish authority. Consistently creating content that helps to answer common questions from your consumer base will build trust. According to hubspot, “ If prospects find answers to their common questions via blog posts written by people at your company, they’re much more likely to come into the sales process trusting what you have to say because you’ve helped them in the past.”

Facebook Targeting

 

Marketing yourself on Facebook is no longer optional. With two billion people using Facebook every month, opting out of using this social platform could severely hurt your marketing efforts as well as your business’ reputation. Luckily, Facebook has made great strides in making Facebook marketing easier and more effective for business professionals. Facebook has a “boost” option for you to sponsor your content. This “boost” allows you to choose who your sponsored post will be tailored to. You can target based on demographics, locations, interests, as well as purchase & device behavior. There is also a helpful analytics tool called “insights” which allows you to monitor how your sponsored content performs and track traffic coming onto your page.

Personality

 

Think of creative and unique ways to teach your audience about you. Social media content can get to be extremely stale and boring.  Engage your followers with personality. Give them insight on your day to day activities, post a team selfie, share a personal story- it is important that your audience can connect to you on a personal level. No one likes dealing with a faceless brand. Creating a personality for your company can help humanize your business and showcase your culture. By humanizing your brand, you can work to build better relationships and gain a larger social following.

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